Shimano 2025

In 2024, our collaboration with Shimano was more intensive than ever before. We supported the Japanese brand, known for their high-quality bicycle components, both as strategic consultants and as an operational partner in various brand activations.

MTB-World Cup & Zürich 2024

We were involved in several MTB World Cups across Europe and activated the Shimano brand around the Road World Championships in Zurich, Switzerland. Prior to the event, we coordinated the so-called 'Giving Back activation,' an initiative where commuters in the city could have their bicycles checked and repaired for free by Shimano for two days along their regular route to work! During the World Championships, we supported the Shimano activation in the fan zone, where a test track for e-bikes was created

UCI, ASO and Warner Bros. Discovery

In 2025, we will further intensify our collaboration with Shimano! Starting from the new season, we will be their strategic and operational partner around the partnerships with the UCI, ASO, and Warner Bros. Discovery. This means you will see us at various World Championships, several spring classics, the Tour de France, and the MTB World Cups. We will also support Shimano in the creation and monitoring of sponsorship contracts with these three entities.